ADIDAS ORIGINALS- NITE JOGGER – MALUMA

In this electrifying commercial, adidas introduces the Nite Jogger sneakers, featuring the charismatic Maluma. The ad takes viewers on a nocturnal journey, capturing the essence of night life with vibrant scenes and dynamic visuals. Set against the backdrop of a bustling cityscape, the commercial highlights Maluma's energetic presence as he showcases the sleek design and reflective features of the Nite Jogger sneakers. With fluid camera transitions and a modern, stylish cast, each vignette bursts with life and color. The artistic direction shines through, with each set meticulously designed to create a visually stunning experience. The intense drumbeats and rhythmic soundtrack enhance the atmosphere, driving the energy and excitement of the commercial. This ad not only highlights the innovative design of the Nite Jogger sneakers but also immerses the viewer in the vibrant, pulsating world of night running.