ADIDAS x BAD BUNNY BABY BLUE

It is a huge project as two big brands converge. This ambitious adidas' launch of the new personalised sneakers generated a lot of excitement, as a private plane was hired to travel from Puerto Rico with influencers and fans to his concert in Madison Square Garden, New York. This project sends the message, “embrace your roots”, from Puerto Rico to the world. The new adidas sneakers are light blue colour that represents the sky, freedom and a world full of possibilities, as the campaign states “you don’t need a shoe to leave a footprint”. It was a challenge to work with a celebrity as Bad Bunny for what he represents, the weather conditions, the wind, the sea and the heat. In the advert, the camera travels around Puerto Rico and walks along with Bad Bunny, who shows his roots through his adidas sneakers.